Have you claimed and optimized your Google Places listing yet?

I’ve been urging HubSite Builder’s clients and this blog’s readers to claim and optimize their FREE Google Places listing. My last 2 posts showed you how to do that. Some of our clients have bitten the bullet and done it for themselves, others have decided to invest their time doing what they do best and have engaged the HubSite Builder team to optimize their Google Places listing for them.

Whatever way you decide to claim and optimize your listing I urge you to get started – to take action to ensure that you are one of the seven businesses listed in the top of your category for your local area in Google’s local search results – because you want your prospects to find you before they find your competitors!

This short video (3 min 34 sec) from Google Places introduces two new features – TAG and BOOST

How prepared are you to take advantage of the prospects that Google is sending your business?

TAG and BOOST are available only in the US at the time of writing and Google plans to make them available to other countries very soon. So step up, claim and optimize your FREE Google listing now, and remember to monitor and tweak it to keep your business ranked in the top 7 in your local area when your prospects search for your products or services.

Call us on 1300 15 6768 in Australia or email support [@] hubsitebuilder.com for support in getting your business found by your prospects in your local area with Google Places.

To your powerful online presence,
Karyn Clarke

Start By Finding Your Keywords And Keyword Phrases To Get Your Business Found Online

So what is a keyword? If we start from the perspective of a searcher, a keyword is a search term that you type in:

• any search engine such as Google
• any social media site such as Facebook or YouTube
• any place online where you can enter words and hit the search button.

A keyword phrase consists of two or more words that you type any place online where you can enter words and hit the search button.

Often when you’re just beginning your research into a product or service, you may type in just one keyword, usually a generic word relating to your search. In other words, you’re just browsing at this stage.

Later, when you’ve decided that you want some more specific information about this product or service, perhaps even to check its availability in your location, and/or to compare prices, you are more likely to type in multiple words (keyword phrases) to produce more specific search results. At this stage you are likely to be seriously considering buying a product or service.

That’s why we have the catchphrase:

• short keywords = browser
• long keywords = buyers

What’s so important about keywords and how do they boost your organic SEO?

Now let’s look at keywords, keyword phrases from your perspective as a business owner seeking to get your business found online. If you use your carefully chosen keywords and keyword phrases in the right way and in the right places, then you will make it much easier for your potential customers to find your website in the wilderness that is the World Wide Web.

Choosing the keywords and keyword phrases that will get your website found presents one of your greatest challenges to taking your business online, and the biggest mistake you can make when it comes to keywords is guessing, or copying the keywords from a competitor’s site.

When we first started developing websites for clients we did all our keyword research manually with Google’s free keyword research tool, and it took hours for each and every site. Now we save significant amounts of both time and money with Market Samurai software. You can trial this keyword analysis tool FREE. The software is supported by first rate video education to help you get the most out of this multi-faceted keyword research tool.

In my next post I’ll expose the relationship between keywords and organic SEO and how to leverage them both to get your business found online.

KeyWord Tools Mentioned in This Post

1. Google Keyword Tool
2. Market Samurai Keyword Analysis Tool

To Your Powerful Online Presence,
Karyn Clarke,
HubSite Builder

Organic SEO Starts With Your Website Technology

If you want to create a powerful online presence for your small business, then you also want to start with the end in mind by making sure you leverage not only the right knowledge and skills, but also the right, integrated system. What do I mean by an integrated system?

A quick video explanation of an integrated system…

A system then, is a set of interacting or interdependent elements forming an integrated whole. And you need all of the elements or parts of your website system working together to achieve your online marketing goals.

Your #1 goal for your small business website

The purpose of your website is to establish a powerful online presence for your small business. To do that your website needs to achieve these targets:

1. Get noticed by searchers. To get noticed by searchers your business website needs to
   
2. Achieve high search engine rankings. To get high search engine rankings your website must
   
3. Have every element of your business website keyword optimized.

The smartest way to keyword optimize your small business website in order to develop a powerful online presence is to leverage an integrated system. Remember in the video when I spoke about systems having structure, behavior, and inter-connectivity? You want to make sure that each and every element of your site is part of an integrated whole, structured so that an input into one part of your system interacts with other parts of the system, resulting in multiple outputs without you investing additional time or energy. How cool is that?

What does an integrated website builder system look like?

HubSiteBuilder.com was built using an integrated SEO system that leverages organic SEO technology.

The four main modules or pillars of an integrated SEO system are:

1. SEO optimized website builder software – provides the basic platform to leverage organic SEO technology to create a powerful online presence for your small business
   
2. A business booster blog – allows for fresh updated, keyword phrase optimized content to attract search engine spiders to your blog and website pages
   
3. Social media mobilization capability – automatically notifies social sites, including video sharing sites of your latest blog posts and videos
   
4. Online marketing maximizer – allows you to create an endless variety of website pages that build rapport and trust with your visitors.
   

Those four modules each have literally dozens of inbuilt features that optimize organic SEO using your keywords and keyword phrases. The major advantage of an integrated website builder system is its ability to simplify your input of time and energy and at the same time magnify your online presence.

Your biggest barrier to getting noticed and being found online is not having and leveraging an integrated system to build your online presence.

In my next post in the series of organic SEO technology tips I’ll reveal several reasons why you want a business booster blog integrated with your website builder system to maximize the online presence of your small business. If you missed it you can click here to read the Introduction To Organic SEO Technology Tips Series