Website designer’s and developer’s tips to BOOST your online presence

At HubSite Builder we have developed a system we call B.O.O.S.T. to teach our clients how to leverage the advanced organic search engine optimization (SEO) features of HubSite Builder’s website design and development software.

The second “O” in HubSite Builder’s B.O.O.S.T. system stands for the word “ONE”, meaning ONE PURPOSE PER PAGE.

The ONE purpose of your HOME PAGE is to entice your visitors to give you their name and email address in exchange for something FREE – some practical advice, privileged industry insider information, or a discount voucher or coupon.

Your HOME PAGE should not really be about YOU, but about how your website visitor will benefit from the FREE gift you are giving them!

Your Home Page is the foundation of your Email Marketing

Once you have your website visitor’s name and email address on your database you can automatically send them personalized emails or newsletters with more useful industry tips and give them priority notification of any special offers or events you may be planning. Important note – ALWAYS use a double optin email marketing system like Aweber to avoid SPAM accusations

A good example of this is Serenity Lodge Day Spa on the Central Coast of NSW … they receive several new additions to their data base every week in exchange for a $25 discount off a new customer’s first treatment at the Day Spa.

You will notice that the home page is simple, with the prominent element being an optin form that shows very clearly what you will get when you join their online community.

How well set up is YOUR home page to do that ONE main thing – entice your visitors to give you their name and email address?

How to use HubSite Builder’s B.O.O.S.T. system to get your business found online

Want more education about how local businesses in your industry can use the BOOST system to get your business found online? Simply call 1300 15 67 68 or email [support@hubsitebuilder.com] to discover which of our educational seminars, workshops or webinars is the best match for your needs.

To your powerful online presence,
Karyn Clarke

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To Your Powerful Online Presence,
Karyn Clarke

Previous Organic SEO Tips:

1. Introduction To Organic SEO Technology
2. SEO Technology Tip #1
3. SEO Technology Tip #2
4. SEO Technology Tip #3

Online Marketing Pages | Video

Boosting your marketing results with different types of web pages

How many different types of web page could you use in your online marketing?

• Sales pages
• Coupons or special offers for your offline store
• PPC (pay per click) landing pages
• Soft landing pages
• Registration pages for webinars or other events, online or offline
  
• Tightly focused squeeze pages
• One time offer pages
  
• And so on… basically any page where you want your visitors to take a specific action

With a truly integrated hubsite software system you can optimize every type of page for organic SEO.

The biggest mistake most beginners make with their first website is to confuse the purpose of each type of page.

One purpose per page will boost your online marketing

We humans can be very quirky creatures when it comes to making choices. On the one hand we demand the freedom to choose from a range of alternatives, and on the other hand we become confused and even stressed when confronted with too many choices and end up making no choice at all. And that’s exactly why visitors to many websites leave without signing up for a newsletter, watching a valuable video, or making a purchase – too many choices.

How to help your website visitors to take action

Here’s a quick rundown on just four page types and their purpose:

• Soft landing page: example www.HubSiteBuilder.com
  • Purpose: to convince you to give me your name and email address in exchange for a valuable Consumer Guide that will help you choose a great website developer. Your subscription form should be very prominently displayed – more than once on the page.
• Specialized high-converting Social Media landing page: example www.HubSiteBuilder.com/twitter.php
  • Purpose: to create rapport with my Twitter followers who come to check out my HubSite Builder site. Again, your subscription form should be very prominently displayed – more than once on the page.
• One time offer page (OTO).
  • Purpose: to make a very special offer that will not be available again when the same visitor returns to that same page. This builds trust, by showing your visitors that your offers are genuine and that you are not using false scarcity tactics. It also rewards action takers, and let’s face it, we all want action takers for clients.
• Squeeze page: as the name implies, this type of page is designed to focus your attention on one thing, usually a sales letter, and gives you no options to leave the page via tabs, links or back buttons. The only way you can escape the squeeze is to close the page, and quite often when you attempt to do so, a form or message will pop up, asking if you ‘re sure you want to leave.

In summary, for each page you create on your site you want to be very clear about what action you want your visitors to take as a result of visiting that page, and then make it as easy as possible for them to make the decision and take that action.

The bottom line is that when you are planning your site, you want to make sure that the software that you or your website developer will be using is part of an integrated system that is technologically capable of providing you with the varying functions you need to create different pages for different purpose. The last thing you want is to have to pay a programmer every time you want a different type of page created.

So, how capable is your website of generating different types of web pages to boost your online presence?

If you want a website that can boost your business’s online presence and profits by leveraging integrated, organic seo technology to help you attract, connect with, and convert your tribe and potential customers, submit a ticket at our HubSite Builder Support Desk telling us what you want and how to contact you.

Here’s To Your Powerful Online Presence,
Karyn Clarke

PS

What’s your top tip for helping your visitors take the action you want them to take? Share your wisdom and experience in the comments box below.