What’s the one thing we all need to keep us moving from strength to strength in our business and professional performance?

Yes … motivation!

People who win at work and in business know what motivates them; they have a fire in their belly, and they move forward under their own steam – most of the time…

In this changing economic environment many small business owners are telling me that they’re experiencing some times when they struggle to maintain motivation. On those days when we struggle,
and we all have those days, we need a little fire under our butt to keep us moving forward!

FREE Mini Motivators to your inbox weekly

Your free Mini Motivators subscription will provide the sparks you need to fan your fire into the triple flames of inspiration, reflection and action.

Just enter your first name & email address in the forms to get fired up … don’t miss out! Fuel your motivation from within your Inbox every week. And it’s FREE!

Why email marketing?

“…email is still one of the most effective ways to attract and build customer relationships. Most marketers will tell you that their email subscribers are more engaged and more likely to convert to transactions than their Facebook fans or Twitter followers. Billions of dollars of transactions and value flow through email.” James Slavet.

What is email marketing?

AWeber, the world’s leading provider of hosted email auto responders, have just released more free email marketing guides. Why I prefer and recommend AWeber is that they use a double opt-in system, protecting both you and your subscriber from complaints about spam. If you are new to email marketing you will discover an abundance of rich resources that demonstrate how get started on email marketing.

The biggest mistake most business owners make with email marketing

Most business owners are pretty excited about their own products, services and programs, and are keen to get their website visitors to sign up to their email list so they can sell their wares… BIG MISTAKE!

Getting a sale from a website is usually a gradual process, characterised by these 3 steps:

1. Attract - the content of your blog posts or website pages should be so helpful and attractive to your prospective customers that they want to keep hearing from you – by opting in to your email list. That’s why you need email opt-in forms in many places on your website – to make it easy for your visitors to opt-in.
2. Connect – it’s a well known marketing maxim that people buy from people they know, like and trust. That’s why it’s completely unrealistic to send 1 or 2 emails and expect someone who does not feel they know you, let alone trust you, to spend their money on your products, or their time on your FREE services. An auto-responder email service allows you to stay in regular touch with your customers and prospects, giving them the opportunity to get to know, like and trust you - over time.
3. Convert - of course the end purpose of your website and your emails is to convert your visitors and readers into customers. A well structured email campaign will support this goal – provided you build your conversion goals on attraction and connection principles.

How to write emails your customers will actually read

James Slavet, on a Forbes blog, identifies 3 key tactics for getting attention in your customer’s crowded in-box.

1. Headlines matter
2. Have a voice
3. Be timely

Click here for the full article where James Slavet reveals how to write emails that your prospects will actually look forward to reading.

How To Turn Your Blog Visitors Into Subscribers – Video

In this video Derek Halpern’s cutting edge critique of Chris Ducker’s virtual business lifestyle website reveals where to place your opt-in  forms for turning blog visitors into subscribers. His recommendations make a lot of sense and I will be applying some of them to the HubSite Builder blog, so look out for changes soon.

Have your say about email marketing

Found these resources useful? Let us know by leaving a comment below…

Here’s To Getting YOUR Business Found Online!
Kayn Clarke

Get your business found online quiz…

Take this quick quiz to identify for yourself how easily your prospective customers are likely to find your website before they find your competition.

Rate each aspect of your website from 1 to 4, with 1 being the lowest performance and 4 being the highest:

1. I have a website
2. My website has an integrated  business booster blog where I can easily update content via a content management system
3. My website is optimised for high organic search ranking
   
4. My website pages have only one purpose per page
5. My website automates and leverages my social media activity to boost my site’s search engine ranking
6. My website saves me several hours every month by automating many of its most valuable functions
7. My website easily hosts and auto distributes videos (Video pages have 50 times more chance of top rank)
8. My website is a system that is interactive and is structured from a marketing perspective
9. My website developers give me easy access at no extra cost to education that boosts my online presence
10. My website is on the first page of Google for my industry search words without paying for expensive ads
11. My website has and integrated ‘customer catcher’ to capture the names and e-mail addresses of visitors
12. My website saves me money every month by avoiding expensive programming costs every time I want a new type of page
    

Rate your website’s effectiveness

Add your scores from 1 to 4 for each of the 12 questions, with 1 being the least effective and 4 being the most effective.

TOTAL SCORE 36 or less?

Contact us now to discover how a HubSite B.O.O.S.T.S. your chances of getting found before your competition!

Here’s To Getting Found On Google!
Karyn Clarke