Coach Deb predicted social media trends ten years ago!

My clients, especially those “of a certain age” often express frustration about using social media (social networking), and ask “Why bother?” so when I met up with Coach Deb, a globally recognised authority on the subject, in Sydney recently, I was absolutely delighted when she generously answered that question in this exclusive video interview.

Video (3 min 12 sec) Coach Deb answers: why bother with social media?

Here’s some of what Coach Deb revealed:

• 80% of people who buy online belong to a certain group
• That same group of people use social media to share their recommendations with each other
• Business owners who use social media will capture the attention of that group while their competitors flounder

Coach Deb co-created the software we use to build our clients’ websites!

I know that Coach Deb knows what she’s talking about, because four years ago I started using the software that she developed, to build my own website. It gained high search engine ranking so rapidly that my business coaching clients started asking me to build websites for them, and so HubSite Builder was born!

The proprietary software boasts integrated organic search engine optimization, and several automated methods of integrating your website and your social media profiles, saving you over 40 hours per month when compared to other systems.

Give our office a call to find out how HubSite Builder’s system can save you 40 hours each month while you boost your social media presence – (02) 9686 4257.

Here’s To Getting YOUR Business Found In Google!
Karyn Clarke

Organic SEO Strategies To Get Your Business Found In Google

Preview Video

Two-for-One: Only $55 and you bring a guest FREE!

At this 90 minute LIVE workshop at Castle Hill, Sydney on Monday evening 18th April you will discover:

• The secrets for which SEO companies charge hundreds of dollars each month
• Why you want to focus on strategy before you focus on SEO tactics
• The two things that you MUST get right for your SEO efforts to succeed
• 21 of HubSite Builder’s top tips for using organic SEO for getting found in Google
• Why you absolutely must NOT let SEO be your number #1 priority
• The little things that count – hidden opportunities to boost your search engine ranking
• How to maximise your search engine opportunities when you connect your blog to your social media profiles
• Demystify techie terminology -  what exactly is a keyword? What is ORGANIC SEO?
• Why using your website as a hub for all your online activity can BOOST your search engine ranking
• The exact steps you want to take to leverage ORGANIC SEO to get your website found in Google

Don’t miss out! Register now for limited seating for this introductory SEO seminar

To your Powerful Online Presence,
Karyn Clarke

P.S.Remember to maximise the value of your ticket and invite a friend!

Previous Organic SEO Technology Tips:

1. Introduction to Organic SEO Technology
2. SEO Technology Tip #1
3. SEO Technology Tip #2

Stimulate Organic SEO With THE Most Social of Media – Video

Video – part of the most effective marketing channel for small business owners in history

If you’re anything like I am, an ordinary business owner with (in my case) a very ordinary appearance, then you may have been avoiding putting yourself in front of a camera to make videos for your site. If that’s true for you, then I’m here to tell you in no uncertain terms – get over it! You’re missing the marketing boat!

How video boosts your online presence with organic SEO

The startling fact is that a properly keyword optimized video has a 53 times greater chance of showing up on the first page of Google search results than the same content in a regular blog post or web page! At the time of writing this article, YouTube is second in search engine usage only to Google, and as Google owns YouTube, don’t you think they use similar ranking criteria?

When your visitors can see your face and body language, in addition to hearing your voice, they begin to feel like they know you, and that feeling is the start of developing trust and rapport. Research reveals that we buy from people we feel we know, like and trust, so if you want your your blog readers to eventually become customers, then you want to help them get to know you.

3 tips for making videos

• You don’t need a fancy camera! I use my Canon Ixus 80IS digital camera that takes short videos and a very inexpensive tripod. You could also use a Flip video camera. Do NOT use a high definition camera as it will take up too much bandwidth on your website. You just need to check (in your camera handbook, or at your local camera retailer) that your camera records video at 30 frames per second.

• Plan what you will say and show on your video. Start your plan with what you want your viewer to do or learn by the end of the video, then work backwards from that to create an outline of your script that will flow naturally from start to finish.
• Batch process the scripting and shooting of your videos. What that means is, make several videos in the one session. This has many advantages – good time management by setting up your equipment once, building your confidence as you proceed through the session, and generating a sense of flow and continuity in your scripts, which your viewers will appreciate.

HubSite Builder’s top 5 tips for easy video hosting and distribution to your tribe

How capable is your website of mobilizing social media to boost your online presence via video?

Scripting and shooting your video is one challenge, how to leverage your videos for organic seo is another, and the best website software will have integrated technology to purge the pain from the next step in the process – hosting and sharing your videos with your tribe.

HubSite Builder’s top 5 video sharing tips:

1. Host your videos on your own site so you maintain control over distribution and viewing. Keyword optimize your title and description, and place a link to your site close to the front of your description.
2. Boost your online presence by submitting your videos to multiple video sharing sites with set and forget software.
3. Save time, energy and money with built in software, that with just 3 simple clicks, will upload the video you have created in any standard video file format and convert it into universal flash for you.
4. Customize your video with your own brand, further developing your business website’s online presence. To achieve this you want to customize your video player, add your branded watermark, and choose your own preview image.
5. Get your viewers to take the action YOU want them to take when they finish viewing your video, by redirecting them to the page you want them to visit next – the next video in a series, an optin form, or a sales page – you want to have the power to choose.

So, how capable is your website of mobilizing social media to boost your online presence via video?

If you want a website that can boost your business’s online presence and profits by leveraging integrated, organic seo technology to help you connect with your tribe and potential customers, submit a ticket at our HubSite Builder Support Desk telling us what you want and how to contact you.

Here’s To Your Powerful Online Presence,
Karyn Clarke

PS

What are your top 5 tips for video making and sharing for a business owner who wants to use video for organic seo? Share your wisdom and experience in the comments box below.