Organic SEO Strategies To Get Your Business Found In Google

Preview Video

Two-for-One: Only $55 and you bring a guest FREE!

At this 90 minute LIVE workshop at Castle Hill, Sydney on Monday evening 18th April you will discover:

• The secrets for which SEO companies charge hundreds of dollars each month
• Why you want to focus on strategy before you focus on SEO tactics
• The two things that you MUST get right for your SEO efforts to succeed
• 21 of HubSite Builder’s top tips for using organic SEO for getting found in Google
• Why you absolutely must NOT let SEO be your number #1 priority
• The little things that count – hidden opportunities to boost your search engine ranking
• How to maximise your search engine opportunities when you connect your blog to your social media profiles
• Demystify techie terminology -  what exactly is a keyword? What is ORGANIC SEO?
• Why using your website as a hub for all your online activity can BOOST your search engine ranking
• The exact steps you want to take to leverage ORGANIC SEO to get your website found in Google

Don’t miss out! Register now for limited seating for this introductory SEO seminar

To your Powerful Online Presence,
Karyn Clarke

P.S.Remember to maximise the value of your ticket and invite a friend!

A Step By Step Guide To Optimising Google Places (video)

Top 20 Tips For Using Google Places To Boost Your Organic SEO In Local Search

My last post explained the basics for setting up your Google places account. The following tips demonstrate how to get the most out of Google places in order to boost your local search presence:

1. Every business has its place on Google, BUT you must CLAIM your business place! Start by following the steps in my previous post.
2. When you are asked to enter your email address use your business email, preferably one that is based on your business domain name for example, sales@HubSiteBuilder.com
3. Use your local telephone number as the primary number, and your 1800 or 1300 number as a secondary number
4. In the description field provide helpful information that tells searchers what your business is really about
5. When filling in the categories section you must use at least one Google approved category, and you can enter up to four more categories. This is a good opportunity to use your keywords in a meaningful way.
6. At this stage in the process you can claim your listing if Google has returned information that does in fact relate to your business, if not you can add a new listing. You will be given both those options.
7. Service areas – if your business serves customers at their location you can choose to enter all the areas you service.
8. Hide address – you would choose this option to hide your physical address if your business is home-based or mobile.
9. Hours of operation – this section is fully customizable, including spitting your hours of operation in a single day… for example if you own a restaurant that is closed between meals.
10. Payment options – be specific!
11. Photos and videos are a great way to showcase your products and services. You can add up to 10 images, either from your computer or by using the URL of an image hosted on the web. You can add up to five videos by providing the link to the video. Please note that the video must be hosted on YouTube.
12. Additional details – take advantage of this section to provide as much useful information to prospective customers as possible. Include information about parking options, special offerings, menus, reservations, and any industry awards or special recognition that your business has earned.
13. Verify your listing – your Google places listing is not live until you enter your PIN, which you receive instantly via an automated phone message, or in one to three weeks via a postcard in the regular mail. If you choose to receive your PIN by phone you must be standing by, ready to record your PIN which will be repeated twice only before the call is automatically terminated. Enter your PIN and your verification is complete!
14. Coupons – take advantage of the opportunity to add fully customizable coupons. You also have the choice of adding images and to be able to show coupons on mobile phones ( highly recommended).
15. Account page – you can read visit this page at any time as the account owner to update your business information.
16. Edit – use this section to update photos, videos etc.
17. Delete – click on this option only if you close your business!
18. After verification – your Google Places listing will show up on Google Maps, searchers will see your coupons, and you will have access to valuable analytic data including how many people saw your listing and what actions they took as a result.
19. Reviews – reviews are written by Google maps users. Ranking of reviews is automatic and cannot be changed. However a review can be changed by the original poster. Perhaps you could invite your happy customers to write a review on your products or services?
20. Report incorrect information – Google pulls in information from all over the Internet to your Google places listing. If you see incorrect information on your listing or someone else’s please report it to Google via the Report A Problem link.

Your Next Step In Getting Your Business Found Online In Local Search

Go to www.Google.com/places and just do it!

Do you have more tips to add to this collection? Share your wisdom in the comments box below

To Your Powerful Online Presence,

Karyn Clarke
www.HubSiteBuilder.com

Previous Organic SEO Tips:

1. Introduction To Organic SEO Technology
2. SEO Technology Tip #1
3. SEO Technology Tip #2
4. SEO Technology Tip #3

Online Marketing Pages | Video

Boosting your marketing results with different types of web pages

How many different types of web page could you use in your online marketing?

• Sales pages
• Coupons or special offers for your offline store
• PPC (pay per click) landing pages
• Soft landing pages
• Registration pages for webinars or other events, online or offline
  
• Tightly focused squeeze pages
• One time offer pages
  
• And so on… basically any page where you want your visitors to take a specific action

With a truly integrated hubsite software system you can optimize every type of page for organic SEO.

The biggest mistake most beginners make with their first website is to confuse the purpose of each type of page.

One purpose per page will boost your online marketing

We humans can be very quirky creatures when it comes to making choices. On the one hand we demand the freedom to choose from a range of alternatives, and on the other hand we become confused and even stressed when confronted with too many choices and end up making no choice at all. And that’s exactly why visitors to many websites leave without signing up for a newsletter, watching a valuable video, or making a purchase – too many choices.

How to help your website visitors to take action

Here’s a quick rundown on just four page types and their purpose:

• Soft landing page: example www.HubSiteBuilder.com
  • Purpose: to convince you to give me your name and email address in exchange for a valuable Consumer Guide that will help you choose a great website developer. Your subscription form should be very prominently displayed – more than once on the page.
• Specialized high-converting Social Media landing page: example www.HubSiteBuilder.com/twitter.php
  • Purpose: to create rapport with my Twitter followers who come to check out my HubSite Builder site. Again, your subscription form should be very prominently displayed – more than once on the page.
• One time offer page (OTO).
  • Purpose: to make a very special offer that will not be available again when the same visitor returns to that same page. This builds trust, by showing your visitors that your offers are genuine and that you are not using false scarcity tactics. It also rewards action takers, and let’s face it, we all want action takers for clients.
• Squeeze page: as the name implies, this type of page is designed to focus your attention on one thing, usually a sales letter, and gives you no options to leave the page via tabs, links or back buttons. The only way you can escape the squeeze is to close the page, and quite often when you attempt to do so, a form or message will pop up, asking if you ‘re sure you want to leave.

In summary, for each page you create on your site you want to be very clear about what action you want your visitors to take as a result of visiting that page, and then make it as easy as possible for them to make the decision and take that action.

The bottom line is that when you are planning your site, you want to make sure that the software that you or your website developer will be using is part of an integrated system that is technologically capable of providing you with the varying functions you need to create different pages for different purpose. The last thing you want is to have to pay a programmer every time you want a different type of page created.

So, how capable is your website of generating different types of web pages to boost your online presence?

If you want a website that can boost your business’s online presence and profits by leveraging integrated, organic seo technology to help you attract, connect with, and convert your tribe and potential customers, submit a ticket at our HubSite Builder Support Desk telling us what you want and how to contact you.

Here’s To Your Powerful Online Presence,
Karyn Clarke

PS

What’s your top tip for helping your visitors take the action you want them to take? Share your wisdom and experience in the comments box below.