Why email marketing?

“…email is still one of the most effective ways to attract and build customer relationships. Most marketers will tell you that their email subscribers are more engaged and more likely to convert to transactions than their Facebook fans or Twitter followers. Billions of dollars of transactions and value flow through email.” James Slavet.

What is email marketing?

AWeber, the world’s leading provider of hosted email auto responders, have just released more free email marketing guides. Why I prefer and recommend AWeber is that they use a double opt-in system, protecting both you and your subscriber from complaints about spam. If you are new to email marketing you will discover an abundance of rich resources that demonstrate how get started on email marketing.

The biggest mistake most business owners make with email marketing

Most business owners are pretty excited about their own products, services and programs, and are keen to get their website visitors to sign up to their email list so they can sell their wares… BIG MISTAKE!

Getting a sale from a website is usually a gradual process, characterised by these 3 steps:

1. Attract - the content of your blog posts or website pages should be so helpful and attractive to your prospective customers that they want to keep hearing from you – by opting in to your email list. That’s why you need email opt-in forms in many places on your website – to make it easy for your visitors to opt-in.
2. Connect – it’s a well known marketing maxim that people buy from people they know, like and trust. That’s why it’s completely unrealistic to send 1 or 2 emails and expect someone who does not feel they know you, let alone trust you, to spend their money on your products, or their time on your FREE services. An auto-responder email service allows you to stay in regular touch with your customers and prospects, giving them the opportunity to get to know, like and trust you - over time.
3. Convert - of course the end purpose of your website and your emails is to convert your visitors and readers into customers. A well structured email campaign will support this goal – provided you build your conversion goals on attraction and connection principles.

How to write emails your customers will actually read

James Slavet, on a Forbes blog, identifies 3 key tactics for getting attention in your customer’s crowded in-box.

1. Headlines matter
2. Have a voice
3. Be timely

Click here for the full article where James Slavet reveals how to write emails that your prospects will actually look forward to reading.

How To Turn Your Blog Visitors Into Subscribers – Video

In this video Derek Halpern’s cutting edge critique of Chris Ducker’s virtual business lifestyle website reveals where to place your opt-in  forms for turning blog visitors into subscribers. His recommendations make a lot of sense and I will be applying some of them to the HubSite Builder blog, so look out for changes soon.

Have your say about email marketing

Found these resources useful? Let us know by leaving a comment below…

Here’s To Getting YOUR Business Found Online!
Kayn Clarke

Secrets, Strategies & Systems For Building A Website That Gets Your Business Found Online…

At my recent series of live seminars you folk, the  participants, were so enthusiastic and asked SO many questions that I joked around, saying “It would take a book to answer all the questions that you guys have asked in these four seminars about getting your business found online!”

So, I’m rising to the challenge, and because the book actually stems from your questions, I want to make sure that I answer them fully, so here’s your chance…

This short video (1 min 24 sec) gives a quick overview of the book’s content

Ask your question about how to build a website that gets your business found online

I don’t want you to be shy about asking… the question you don’t ask may be just the one whose answer would be most helpful to someone else.

Let me put book in context for you – it will be written for business owners who are relative beginners – in other words, they did not grow up with computers, the internet, blogs, social networking and automated email marketing etc.

Most of my clients fall into that group of people, so I’m really accustomed to answering these sorts of questions, BUT I want to make the book as useful as possible for my readers, so I invite you to ask your questions by clicking here.

In return for your participation you will receive each chapter as I write it. That of course, may lead to even more questions

Anyway, I’m really looking forward to your participation, so jump on over to the “Built To Be Found” page and ask away!

Here’s To Getting YOUR Business Found In Google,

Karyn Clarke,
HubSite Builder

Coach Deb predicted social media trends ten years ago!

My clients, especially those “of a certain age” often express frustration about using social media (social networking), and ask “Why bother?” so when I met up with Coach Deb, a globally recognised authority on the subject, in Sydney recently, I was absolutely delighted when she generously answered that question in this exclusive video interview.

Video (3 min 12 sec) Coach Deb answers: why bother with social media?

Here’s some of what Coach Deb revealed:

• 80% of people who buy online belong to a certain group
• That same group of people use social media to share their recommendations with each other
• Business owners who use social media will capture the attention of that group while their competitors flounder

Coach Deb co-created the software we use to build our clients’ websites!

I know that Coach Deb knows what she’s talking about, because four years ago I started using the software that she developed, to build my own website. It gained high search engine ranking so rapidly that my business coaching clients started asking me to build websites for them, and so HubSite Builder was born!

The proprietary software boasts integrated organic search engine optimization, and several automated methods of integrating your website and your social media profiles, saving you over 40 hours per month when compared to other systems.

Give our office a call to find out how HubSite Builder’s system can save you 40 hours each month while you boost your social media presence – (02) 9686 4257.

Here’s To Getting YOUR Business Found In Google!
Karyn Clarke