Who is this seminar for?

An abundance of information exists, both offline and online, about Social Networking. Much of it assumes a certain amount of knowledge or experience that my clients don’t necessarily have because like me, they did not grow up with computers and information technology.

That’s why I pitch the structure and the content of my seminars at a level that is most useful for business owners who are Baby Boomers or older Gen Xers. We allow lots of time for questions and interaction within the group.

The feedback that participants give is full of gratitude that they got their questions answered without being made to feel foolish or inadequate.

So, if you are a mature business owner who is not yet feeling confident about how to get started with social networking as a business tool, then this seminar is an ideal starting point for you.

Short Preview Video |  Secrets Of Social Networking To Get Your Business Found In Google

Click here to register for the Social Networking Seminar

At this LIVE seminar at Castle Hill, Sydney you will discover:

• What IS social networking?
• Why you want to focus on strategy before you focus on networking tactics
• The difference between Social Networking and Social Bookmarking
• The new marketing paradigm and why you want your business to get found in Google
• The key social networking sites for YOUR business
• How to use social networking for business as opposed to personal use
• How to maximise your search engine optimisation opportunities when you connect your blog to your social media profiles
• How to optimise your social media profiles to BOOST your search engine ranking
• ### ADVANCED TACTIC – what to automate and what NOT to automate ###
• The exact steps you want to take to leverage your social presence to get your website found in Google

Click here to register for the Social Networking Seminar

Here’s To Getting YOUR Business Found In Google!

Karyn Clarke
HubSite Builder

Twitter rolls out a new media rich interface (video)

The Best Things About The New Twitter

According to MG Siegler at TechCrunch (read the full Twitter Tips article here):

• “What’s Happening?” Not As In Your Face
• Real Names Appear
• Flickr Set Support
• Messages Area Is Much Cleaner
• “?” Keyboard Shortcuts
• “.” To Refresh
• Larger Profile Page Icons
• Most Recent Favorites And List Additions
• “Tweets with links” and “Tweets near you” in searches
• New Error Messages

Media Rich Interface Ideal To Mobilize Your Social Marketing

Wired.com reported on the gradual roll out of the new media friendly upgrade that Twitter began to unveil  for its website Tuesday, showing off a dual-panel layout with embedded photos and video, among other enhancements. View the full article and check out screen shots of the new twitter here

Are we following each other on Twitter?

Share how you feel about your experiences with the new Twitter in the comments box below.

Here’s To Your Powerful Online Presence,
Karyn Clarke

PS

What are your top 5 tips for tweeting as a business tactic? Share your wisdom and experience in the comments box below.

Previous Organic SEO Tips:

1. Introduction To Organic SEO Technology
2. SEO Technology Tip #1
3. SEO Technology Tip #2
4. SEO Technology Tip #3

Online Marketing Pages | Video

Boosting your marketing results with different types of web pages

How many different types of web page could you use in your online marketing?

• Sales pages
• Coupons or special offers for your offline store
• PPC (pay per click) landing pages
• Soft landing pages
• Registration pages for webinars or other events, online or offline
  
• Tightly focused squeeze pages
• One time offer pages
  
• And so on… basically any page where you want your visitors to take a specific action

With a truly integrated hubsite software system you can optimize every type of page for organic SEO.

The biggest mistake most beginners make with their first website is to confuse the purpose of each type of page.

One purpose per page will boost your online marketing

We humans can be very quirky creatures when it comes to making choices. On the one hand we demand the freedom to choose from a range of alternatives, and on the other hand we become confused and even stressed when confronted with too many choices and end up making no choice at all. And that’s exactly why visitors to many websites leave without signing up for a newsletter, watching a valuable video, or making a purchase – too many choices.

How to help your website visitors to take action

Here’s a quick rundown on just four page types and their purpose:

• Soft landing page: example www.HubSiteBuilder.com
  • Purpose: to convince you to give me your name and email address in exchange for a valuable Consumer Guide that will help you choose a great website developer. Your subscription form should be very prominently displayed – more than once on the page.
• Specialized high-converting Social Media landing page: example www.HubSiteBuilder.com/twitter.php
  • Purpose: to create rapport with my Twitter followers who come to check out my HubSite Builder site. Again, your subscription form should be very prominently displayed – more than once on the page.
• One time offer page (OTO).
  • Purpose: to make a very special offer that will not be available again when the same visitor returns to that same page. This builds trust, by showing your visitors that your offers are genuine and that you are not using false scarcity tactics. It also rewards action takers, and let’s face it, we all want action takers for clients.
• Squeeze page: as the name implies, this type of page is designed to focus your attention on one thing, usually a sales letter, and gives you no options to leave the page via tabs, links or back buttons. The only way you can escape the squeeze is to close the page, and quite often when you attempt to do so, a form or message will pop up, asking if you ‘re sure you want to leave.

In summary, for each page you create on your site you want to be very clear about what action you want your visitors to take as a result of visiting that page, and then make it as easy as possible for them to make the decision and take that action.

The bottom line is that when you are planning your site, you want to make sure that the software that you or your website developer will be using is part of an integrated system that is technologically capable of providing you with the varying functions you need to create different pages for different purpose. The last thing you want is to have to pay a programmer every time you want a different type of page created.

So, how capable is your website of generating different types of web pages to boost your online presence?

If you want a website that can boost your business’s online presence and profits by leveraging integrated, organic seo technology to help you attract, connect with, and convert your tribe and potential customers, submit a ticket at our HubSite Builder Support Desk telling us what you want and how to contact you.

Here’s To Your Powerful Online Presence,
Karyn Clarke

PS

What’s your top tip for helping your visitors take the action you want them to take? Share your wisdom and experience in the comments box below.