Start By Finding Your Keywords And Keyword Phrases To Get Your Business Found Online

So what is a keyword? If we start from the perspective of a searcher, a keyword is a search term that you type in:

• any search engine such as Google
• any social media site such as Facebook or YouTube
• any place online where you can enter words and hit the search button.

A keyword phrase consists of two or more words that you type any place online where you can enter words and hit the search button.

Often when you’re just beginning your research into a product or service, you may type in just one keyword, usually a generic word relating to your search. In other words, you’re just browsing at this stage.

Later, when you’ve decided that you want some more specific information about this product or service, perhaps even to check its availability in your location, and/or to compare prices, you are more likely to type in multiple words (keyword phrases) to produce more specific search results. At this stage you are likely to be seriously considering buying a product or service.

That’s why we have the catchphrase:

• short keywords = browser
• long keywords = buyers

What’s so important about keywords and how do they boost your organic SEO?

Now let’s look at keywords, keyword phrases from your perspective as a business owner seeking to get your business found online. If you use your carefully chosen keywords and keyword phrases in the right way and in the right places, then you will make it much easier for your potential customers to find your website in the wilderness that is the World Wide Web.

Choosing the keywords and keyword phrases that will get your website found presents one of your greatest challenges to taking your business online, and the biggest mistake you can make when it comes to keywords is guessing, or copying the keywords from a competitor’s site.

When we first started developing websites for clients we did all our keyword research manually with Google’s free keyword research tool, and it took hours for each and every site. Now we save significant amounts of both time and money with Market Samurai software. You can trial this keyword analysis tool FREE. The software is supported by first rate video education to help you get the most out of this multi-faceted keyword research tool.

In my next post I’ll expose the relationship between keywords and organic SEO and how to leverage them both to get your business found online.

KeyWord Tools Mentioned in This Post

1. Google Keyword Tool
2. Market Samurai Keyword Analysis Tool

To Your Powerful Online Presence,
Karyn Clarke,
HubSite Builder

Previous Organic SEO Tips:

1. Introduction To Organic SEO Technology
2. SEO Technology Tip #1
3. SEO Technology Tip #2
4. SEO Technology Tip #3

Online Marketing Pages | Video

Boosting your marketing results with different types of web pages

How many different types of web page could you use in your online marketing?

• Sales pages
• Coupons or special offers for your offline store
• PPC (pay per click) landing pages
• Soft landing pages
• Registration pages for webinars or other events, online or offline
  
• Tightly focused squeeze pages
• One time offer pages
  
• And so on… basically any page where you want your visitors to take a specific action

With a truly integrated hubsite software system you can optimize every type of page for organic SEO.

The biggest mistake most beginners make with their first website is to confuse the purpose of each type of page.

One purpose per page will boost your online marketing

We humans can be very quirky creatures when it comes to making choices. On the one hand we demand the freedom to choose from a range of alternatives, and on the other hand we become confused and even stressed when confronted with too many choices and end up making no choice at all. And that’s exactly why visitors to many websites leave without signing up for a newsletter, watching a valuable video, or making a purchase – too many choices.

How to help your website visitors to take action

Here’s a quick rundown on just four page types and their purpose:

• Soft landing page: example www.HubSiteBuilder.com
  • Purpose: to convince you to give me your name and email address in exchange for a valuable Consumer Guide that will help you choose a great website developer. Your subscription form should be very prominently displayed – more than once on the page.
• Specialized high-converting Social Media landing page: example www.HubSiteBuilder.com/twitter.php
  • Purpose: to create rapport with my Twitter followers who come to check out my HubSite Builder site. Again, your subscription form should be very prominently displayed – more than once on the page.
• One time offer page (OTO).
  • Purpose: to make a very special offer that will not be available again when the same visitor returns to that same page. This builds trust, by showing your visitors that your offers are genuine and that you are not using false scarcity tactics. It also rewards action takers, and let’s face it, we all want action takers for clients.
• Squeeze page: as the name implies, this type of page is designed to focus your attention on one thing, usually a sales letter, and gives you no options to leave the page via tabs, links or back buttons. The only way you can escape the squeeze is to close the page, and quite often when you attempt to do so, a form or message will pop up, asking if you ‘re sure you want to leave.

In summary, for each page you create on your site you want to be very clear about what action you want your visitors to take as a result of visiting that page, and then make it as easy as possible for them to make the decision and take that action.

The bottom line is that when you are planning your site, you want to make sure that the software that you or your website developer will be using is part of an integrated system that is technologically capable of providing you with the varying functions you need to create different pages for different purpose. The last thing you want is to have to pay a programmer every time you want a different type of page created.

So, how capable is your website of generating different types of web pages to boost your online presence?

If you want a website that can boost your business’s online presence and profits by leveraging integrated, organic seo technology to help you attract, connect with, and convert your tribe and potential customers, submit a ticket at our HubSite Builder Support Desk telling us what you want and how to contact you.

Here’s To Your Powerful Online Presence,
Karyn Clarke

PS

What’s your top tip for helping your visitors take the action you want them to take? Share your wisdom and experience in the comments box below.

Previous Organic SEO Technology Tips:

1. Introduction to Organic SEO Technology
2. SEO Technology Tip #1
3. SEO Technology Tip #2

Stimulate Organic SEO With THE Most Social of Media – Video

Video – part of the most effective marketing channel for small business owners in history

If you’re anything like I am, an ordinary business owner with (in my case) a very ordinary appearance, then you may have been avoiding putting yourself in front of a camera to make videos for your site. If that’s true for you, then I’m here to tell you in no uncertain terms – get over it! You’re missing the marketing boat!

How video boosts your online presence with organic SEO

The startling fact is that a properly keyword optimized video has a 53 times greater chance of showing up on the first page of Google search results than the same content in a regular blog post or web page! At the time of writing this article, YouTube is second in search engine usage only to Google, and as Google owns YouTube, don’t you think they use similar ranking criteria?

When your visitors can see your face and body language, in addition to hearing your voice, they begin to feel like they know you, and that feeling is the start of developing trust and rapport. Research reveals that we buy from people we feel we know, like and trust, so if you want your your blog readers to eventually become customers, then you want to help them get to know you.

3 tips for making videos

• You don’t need a fancy camera! I use my Canon Ixus 80IS digital camera that takes short videos and a very inexpensive tripod. You could also use a Flip video camera. Do NOT use a high definition camera as it will take up too much bandwidth on your website. You just need to check (in your camera handbook, or at your local camera retailer) that your camera records video at 30 frames per second.

• Plan what you will say and show on your video. Start your plan with what you want your viewer to do or learn by the end of the video, then work backwards from that to create an outline of your script that will flow naturally from start to finish.
• Batch process the scripting and shooting of your videos. What that means is, make several videos in the one session. This has many advantages – good time management by setting up your equipment once, building your confidence as you proceed through the session, and generating a sense of flow and continuity in your scripts, which your viewers will appreciate.

HubSite Builder’s top 5 tips for easy video hosting and distribution to your tribe

How capable is your website of mobilizing social media to boost your online presence via video?

Scripting and shooting your video is one challenge, how to leverage your videos for organic seo is another, and the best website software will have integrated technology to purge the pain from the next step in the process – hosting and sharing your videos with your tribe.

HubSite Builder’s top 5 video sharing tips:

1. Host your videos on your own site so you maintain control over distribution and viewing. Keyword optimize your title and description, and place a link to your site close to the front of your description.
2. Boost your online presence by submitting your videos to multiple video sharing sites with set and forget software.
3. Save time, energy and money with built in software, that with just 3 simple clicks, will upload the video you have created in any standard video file format and convert it into universal flash for you.
4. Customize your video with your own brand, further developing your business website’s online presence. To achieve this you want to customize your video player, add your branded watermark, and choose your own preview image.
5. Get your viewers to take the action YOU want them to take when they finish viewing your video, by redirecting them to the page you want them to visit next – the next video in a series, an optin form, or a sales page – you want to have the power to choose.

So, how capable is your website of mobilizing social media to boost your online presence via video?

If you want a website that can boost your business’s online presence and profits by leveraging integrated, organic seo technology to help you connect with your tribe and potential customers, submit a ticket at our HubSite Builder Support Desk telling us what you want and how to contact you.

Here’s To Your Powerful Online Presence,
Karyn Clarke

PS

What are your top 5 tips for video making and sharing for a business owner who wants to use video for organic seo? Share your wisdom and experience in the comments box below.