Previous Organic SEO Tips:

1. Introduction To Organic SEO Technology
2. SEO Technology Tip #1
3. SEO Technology Tip #2
4. SEO Technology Tip #3

Online Marketing Pages | Video

Boosting your marketing results with different types of web pages

How many different types of web page could you use in your online marketing?

• Sales pages
• Coupons or special offers for your offline store
• PPC (pay per click) landing pages
• Soft landing pages
• Registration pages for webinars or other events, online or offline
  
• Tightly focused squeeze pages
• One time offer pages
  
• And so on… basically any page where you want your visitors to take a specific action

With a truly integrated hubsite software system you can optimize every type of page for organic SEO.

The biggest mistake most beginners make with their first website is to confuse the purpose of each type of page.

One purpose per page will boost your online marketing

We humans can be very quirky creatures when it comes to making choices. On the one hand we demand the freedom to choose from a range of alternatives, and on the other hand we become confused and even stressed when confronted with too many choices and end up making no choice at all. And that’s exactly why visitors to many websites leave without signing up for a newsletter, watching a valuable video, or making a purchase – too many choices.

How to help your website visitors to take action

Here’s a quick rundown on just four page types and their purpose:

• Soft landing page: example www.HubSiteBuilder.com
  • Purpose: to convince you to give me your name and email address in exchange for a valuable Consumer Guide that will help you choose a great website developer. Your subscription form should be very prominently displayed – more than once on the page.
• Specialized high-converting Social Media landing page: example www.HubSiteBuilder.com/twitter.php
  • Purpose: to create rapport with my Twitter followers who come to check out my HubSite Builder site. Again, your subscription form should be very prominently displayed – more than once on the page.
• One time offer page (OTO).
  • Purpose: to make a very special offer that will not be available again when the same visitor returns to that same page. This builds trust, by showing your visitors that your offers are genuine and that you are not using false scarcity tactics. It also rewards action takers, and let’s face it, we all want action takers for clients.
• Squeeze page: as the name implies, this type of page is designed to focus your attention on one thing, usually a sales letter, and gives you no options to leave the page via tabs, links or back buttons. The only way you can escape the squeeze is to close the page, and quite often when you attempt to do so, a form or message will pop up, asking if you ‘re sure you want to leave.

In summary, for each page you create on your site you want to be very clear about what action you want your visitors to take as a result of visiting that page, and then make it as easy as possible for them to make the decision and take that action.

The bottom line is that when you are planning your site, you want to make sure that the software that you or your website developer will be using is part of an integrated system that is technologically capable of providing you with the varying functions you need to create different pages for different purpose. The last thing you want is to have to pay a programmer every time you want a different type of page created.

So, how capable is your website of generating different types of web pages to boost your online presence?

If you want a website that can boost your business’s online presence and profits by leveraging integrated, organic seo technology to help you attract, connect with, and convert your tribe and potential customers, submit a ticket at our HubSite Builder Support Desk telling us what you want and how to contact you.

Here’s To Your Powerful Online Presence,
Karyn Clarke

PS

What’s your top tip for helping your visitors take the action you want them to take? Share your wisdom and experience in the comments box below.

Introducing organic SEO technology that really works

G’day from Sydney Australia,

Karyn Clarke here and I’m delighted to welcome you to HubSiteBuilder.com If you are a small business owner who is feeling confused, frustrated, or ripped off by an existing website that fails to use the right seo technology to get the high search engine ranking that your business deserves, then you are in the right place to get the information you want in order to make a more informed decision for your first or next website.

Take a quick look at this 3 minute video as an introduction to the power of leveraging the right technology to boost your small business profits, then read on for a more detailed explanation …

Finally – Organic SEO Technology For Your Small Business

Why you want organic SEO technology for your small business

First, a quick explanation of what I mean by organic SEO technology:

1. SEO stands for search engine optimization. Understandably you want your business website to show up on the first search results page in Google or other search engine, when potential customers or clients enter the keywords that match your business. However, when it comes to websites, you probably realize that the old adage of ‘build it and they will come’ is an empty promise. ‘They’ (your potential customers and clients) will only come as a result of tactics that leverage the power of technology as part of your overall marketing strategy. To get your website on the first results page you want to optimize your site for high search engine ranking.
2. Search engines such as Google use complex algorithms to rank websites on the search pages. You can pay Google to give your small business website a high ranking on the right-hand side of the page using what is known as PPC (pay per click) advertising. This is one form of search engine optimization and can be useful to test your keywords, but it has two major downsides:

a) your costs can get out of hand very quickly
b) research shows that 75% of people doing Internet searches will click on the left-hand side of the results page (organic seo) and only 25% will click on the right-hand (paid seo) side of the page.

Example of organic and paid SEO results for keyword phrase ’seo technology’

Search engine optimization defined

Wikipedia gives this explanation of search engine optimization

“Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or unpaid (”organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.”

So your very first goal for your business website is to optimize your site for high organic search engine ranking. To achieve this your website needs to leverage the latest knowledge and developments in organic SEO technology. I want to be clear about what I mean by the word “technology“.

Technology defined

Dictionary.com defines technology as “The specific methods, materials, and devices used to solve practical problems.”

The most pressing practical problem that most business owners have with their websites is how to get high organic search engine placement, and how to get it FAST! And that’s why this website exists … you can read more about why this website was established here, but the short answer is that HubSiteBuilder.com has been set up to give you access to the specific methods, materials and devices that you want to solve the practical problem of getting high organic search engine ranking!

Organic SEO Simplified

One of the purposes of this blog is to provide you with high quality information and educational resources that support your quest for peak performance and profits in your business, with you website being a key component of your business. With that in mind we will publish 5 more posts in this series in the near future in which we will outline the specific methods, materials and devices that work together to generate high organic SEO results with the integrated hubsite builder system:

1. Website Builder module
2. Business Booster Blog module
3. Social Media Mobilizer module
4. Marketing Maximizer module

While you’re waiting for the next post I invite you to use the comments box below this post to identify your single biggest frustration or challenge in setting up a website with high organic SEO for your business.

To Your Website’s Peak Performance And Profits,

Karyn Clarke
http://HubSiteBuilder.com