Previous Organic SEO Tips:

1. Introduction To Organic SEO Technology
2. SEO Technology Tip #1
3. SEO Technology Tip #2
4. SEO Technology Tip #3

Online Marketing Pages | Video

Boosting your marketing results with different types of web pages

How many different types of web page could you use in your online marketing?

• Sales pages
• Coupons or special offers for your offline store
• PPC (pay per click) landing pages
• Soft landing pages
• Registration pages for webinars or other events, online or offline
  
• Tightly focused squeeze pages
• One time offer pages
  
• And so on… basically any page where you want your visitors to take a specific action

With a truly integrated hubsite software system you can optimize every type of page for organic SEO.

The biggest mistake most beginners make with their first website is to confuse the purpose of each type of page.

One purpose per page will boost your online marketing

We humans can be very quirky creatures when it comes to making choices. On the one hand we demand the freedom to choose from a range of alternatives, and on the other hand we become confused and even stressed when confronted with too many choices and end up making no choice at all. And that’s exactly why visitors to many websites leave without signing up for a newsletter, watching a valuable video, or making a purchase – too many choices.

How to help your website visitors to take action

Here’s a quick rundown on just four page types and their purpose:

• Soft landing page: example www.HubSiteBuilder.com
  • Purpose: to convince you to give me your name and email address in exchange for a valuable Consumer Guide that will help you choose a great website developer. Your subscription form should be very prominently displayed – more than once on the page.
• Specialized high-converting Social Media landing page: example www.HubSiteBuilder.com/twitter.php
  • Purpose: to create rapport with my Twitter followers who come to check out my HubSite Builder site. Again, your subscription form should be very prominently displayed – more than once on the page.
• One time offer page (OTO).
  • Purpose: to make a very special offer that will not be available again when the same visitor returns to that same page. This builds trust, by showing your visitors that your offers are genuine and that you are not using false scarcity tactics. It also rewards action takers, and let’s face it, we all want action takers for clients.
• Squeeze page: as the name implies, this type of page is designed to focus your attention on one thing, usually a sales letter, and gives you no options to leave the page via tabs, links or back buttons. The only way you can escape the squeeze is to close the page, and quite often when you attempt to do so, a form or message will pop up, asking if you ‘re sure you want to leave.

In summary, for each page you create on your site you want to be very clear about what action you want your visitors to take as a result of visiting that page, and then make it as easy as possible for them to make the decision and take that action.

The bottom line is that when you are planning your site, you want to make sure that the software that you or your website developer will be using is part of an integrated system that is technologically capable of providing you with the varying functions you need to create different pages for different purpose. The last thing you want is to have to pay a programmer every time you want a different type of page created.

So, how capable is your website of generating different types of web pages to boost your online presence?

If you want a website that can boost your business’s online presence and profits by leveraging integrated, organic seo technology to help you attract, connect with, and convert your tribe and potential customers, submit a ticket at our HubSite Builder Support Desk telling us what you want and how to contact you.

Here’s To Your Powerful Online Presence,
Karyn Clarke

PS

What’s your top tip for helping your visitors take the action you want them to take? Share your wisdom and experience in the comments box below.

Organic SEO Starts With Your Website Technology

If you want to create a powerful online presence for your small business, then you also want to start with the end in mind by making sure you leverage not only the right knowledge and skills, but also the right, integrated system. What do I mean by an integrated system?

A quick video explanation of an integrated system…

A system then, is a set of interacting or interdependent elements forming an integrated whole. And you need all of the elements or parts of your website system working together to achieve your online marketing goals.

Your #1 goal for your small business website

The purpose of your website is to establish a powerful online presence for your small business. To do that your website needs to achieve these targets:

1. Get noticed by searchers. To get noticed by searchers your business website needs to
   
2. Achieve high search engine rankings. To get high search engine rankings your website must
   
3. Have every element of your business website keyword optimized.

The smartest way to keyword optimize your small business website in order to develop a powerful online presence is to leverage an integrated system. Remember in the video when I spoke about systems having structure, behavior, and inter-connectivity? You want to make sure that each and every element of your site is part of an integrated whole, structured so that an input into one part of your system interacts with other parts of the system, resulting in multiple outputs without you investing additional time or energy. How cool is that?

What does an integrated website builder system look like?

HubSiteBuilder.com was built using an integrated SEO system that leverages organic SEO technology.

The four main modules or pillars of an integrated SEO system are:

1. SEO optimized website builder software – provides the basic platform to leverage organic SEO technology to create a powerful online presence for your small business
   
2. A business booster blog – allows for fresh updated, keyword phrase optimized content to attract search engine spiders to your blog and website pages
   
3. Social media mobilization capability – automatically notifies social sites, including video sharing sites of your latest blog posts and videos
   
4. Online marketing maximizer – allows you to create an endless variety of website pages that build rapport and trust with your visitors.
   

Those four modules each have literally dozens of inbuilt features that optimize organic SEO using your keywords and keyword phrases. The major advantage of an integrated website builder system is its ability to simplify your input of time and energy and at the same time magnify your online presence.

Your biggest barrier to getting noticed and being found online is not having and leveraging an integrated system to build your online presence.

In my next post in the series of organic SEO technology tips I’ll reveal several reasons why you want a business booster blog integrated with your website builder system to maximize the online presence of your small business. If you missed it you can click here to read the Introduction To Organic SEO Technology Tips Series